Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
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Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.
Read Less
Add this copy of Marketing Perspectives on Phygitalization to cart. $253.33, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2025 by Apple Academic Press.
Add this copy of Marketing Perspectives on Phygitalization to cart. $286.76, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Apple Academic Press.
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Seller's Description:
New. Sewn binding. Cloth over boards. 354 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Line drawings, black & white, Line drawings, color.
