Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse aspects of this field include market analysis, developing strategies, forecasting sales, setting goals, planning, coordination, etc. Marketing management implements the tools of economics and competitive strategy for an understanding of the industry in which the firm's production falls. This book covers in detail some ...
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Marketing management is the allocation of the resources of an organization to develop a strategy that targets potential customers with the goal of maximizing the sale of a product or service. The diverse aspects of this field include market analysis, developing strategies, forecasting sales, setting goals, planning, coordination, etc. Marketing management implements the tools of economics and competitive strategy for an understanding of the industry in which the firm's production falls. This book covers in detail some existing theories and innovative concepts revolving around marketing management. Different approaches, evaluations, methodologies and advanced studies revolving around marketing management have been presented in this book. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.
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Add this copy of Marketing Management: Theory and Practice to cart. $92.26, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2019 by Clanrye International.
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