This text is designed for management courses in which decision-focused cases are an important element, or where student projects, such as the development of a marketing plan, are assigned. An introductory vignette for a real company facing a real decision, together with an introductory marketing challenges section, identifies the decisions addressed in each chapter's material. In this forth edition, "Take Aways" replace chapter summaries, these are intended to higlight key learning points and the analytical frameworks ...
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This text is designed for management courses in which decision-focused cases are an important element, or where student projects, such as the development of a marketing plan, are assigned. An introductory vignette for a real company facing a real decision, together with an introductory marketing challenges section, identifies the decisions addressed in each chapter's material. In this forth edition, "Take Aways" replace chapter summaries, these are intended to higlight key learning points and the analytical frameworks developed in each chapter. Real-life examples show the important aspects of good decision-making and show students how choices made by decison-makers affect marketers and their work.
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Add this copy of Marketing Management to cart. $1.99, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Marketing Management: a Strategic Approach With a to cart. $25.00, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by Richard d Irwin.
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Very Good Condition. All pages clean. Very nice looking book. Quantity Available: 1. ISBN: 0256226326. ISBN/EAN: 9780256226324. Pictures of this item not already displayed here available upon request. Inventory No: 1560723001.
Add this copy of Marketing Management: a Strategic Approach With a to cart. $27.50, good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by Richard d Irwin.
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Very Good Condition. Writing/Highlighting. Some shelf wear. Quantity Available: 1. ISBN: 0256226326. ISBN/EAN: 9780256226324. Pictures of this item not already displayed here available upon request. Inventory No: 1560723002.
Add this copy of Marketing Management: a Stragetic Appraoch With Global to cart. $45.50, very good condition, Sold by A2ZBooks rated 5.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 1997 by McGraw-Hill Companies.
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Very Good. Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Editorial Reviews\n\nAbout the Author\nHarper W. Boyd Jr., University of Arkansas, Little Rock-Orville C. Walker Jr., University of Minnesota-Jean-Claude Larreche, INSEAD, European Institute of Business Administration Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Books: Business & Investing: Accounting; ISBN: 0256226326. ISBN/EAN: 9780256226324. Pictures of this item not already displayed here available upon request. Inventory No: 1561026372.
Add this copy of Marketing Management to cart. $68.05, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Marketing Management (the Harbrace Series in Business to cart. $7.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1972 by Houghton Mifflin Harcourt P.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Marketing Management to cart. $41.46, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published by The McGraw-Hill Company.
Add this copy of Marketing Management to cart. $54.84, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published by McGraw-Hill Inc.,US.
