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Marketing Management - Marshall, Greg, and Johnston, Mark
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Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today. Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing ...

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Marketing Management 2022, McGraw-Hill Education

ISBN-13: 9781260381917

Unknown binding

Marketing Management 2022, McGraw-Hill Education

ISBN-13: 9781264155378

Unknown binding

Marketing Management 2018, McGraw-Hill Education

ISBN-13: 9781259637155

Unknown binding

Marketing Management 2014, McGraw Hill Higher Education, London

ISBN-13: 9780078028861

2nd edition

Hardcover

Marketing Management 2014, McGraw-Hill Education

ISBN-13: 9780077726126

2nd edition

Loose-leaf