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Marketing Library and Information Services II: A Global Outlook

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Marketing Library and Information Services II: A Global Outlook - Gupta, Dinesh K (Editor), and Koontz, Christie (Editor), and Massisimo, Angels (Editor)
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With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc ...

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Marketing Library and Information Services II: A Global Outlook 2013, K.G. Saur Verlag, Basel/Berlin/Boston

ISBN-13: 9783110280869

Hardcover