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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility

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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Elder, Edward
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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary ...

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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility 2018, Palgrave MacMillan, London

ISBN-13: 9781349956753

Trade paperback

Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility 2016, Palgrave MacMillan, London

ISBN-13: 9781349949182

2016 edition

Hardcover