Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign s direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications for human service agencies, researchers and marketing professionals. They also integrate the Diffusion School of information dissemination with the more business-based social ...
Read More
Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign s direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications for human service agencies, researchers and marketing professionals. They also integrate the Diffusion School of information dissemination with the more business-based social marketing approach. In addition to excellent reference sections, Marketing Human Service Innovations is well organized, including a succinct guide or academic executive summary in the first chapter. Considerin
Read Less
Add this copy of Marketing Human Service Innovations (Sage Library of to cart. $41.87, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1983 by SAGE Publications, Inc.