An introduction to the theory and practice of marketing in the hospitality industry. Provides in-depth, real-world examples taken from the hospitality industry that describe operating-unit level concerns. Offers a standard marketing text approach and addresses the marketing mix early on, providing students with an action-based marketing plan.
Read More
An introduction to the theory and practice of marketing in the hospitality industry. Provides in-depth, real-world examples taken from the hospitality industry that describe operating-unit level concerns. Offers a standard marketing text approach and addresses the marketing mix early on, providing students with an action-based marketing plan.
Read Less
Add this copy of Marketing Hospitality to cart. $26.43, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1997 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1150grams, ISBN: 9780471127031.
Add this copy of Marketing Hospitality to cart. $36.70, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1997 by Wiley.
Add this copy of Marketing Hospitality (Wiley Service Management Series) to cart. $32.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1990 by Wiley.
