Instructor Resources: Test bank, course lesson plans, PowerPoint slides, and a transition guide to the new edition. New! Comprehensive course lesson plans are designed to promote an active classroom. Use the lesson plans to set up a new course or adapt your current syllabus to this edition of the text. Activities have been designed to enhance critical-thinking and problem-solving skills, as well as information retention and retrieval capacity. Designed for either an online or on-ground environment. Includes 27 Case ...
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Instructor Resources: Test bank, course lesson plans, PowerPoint slides, and a transition guide to the new edition. New! Comprehensive course lesson plans are designed to promote an active classroom. Use the lesson plans to set up a new course or adapt your current syllabus to this edition of the text. Activities have been designed to enhance critical-thinking and problem-solving skills, as well as information retention and retrieval capacity. Designed for either an online or on-ground environment. Includes 27 Case Studies! Healthcare organizations are facing significant challenges as implementation of the Affordable Care Act brings about a number of paradigm shifts in the field. In the face of these challenges, healthcare marketers can implement a wide range of strategies--both traditional and contemporary--to help their organizations successfully navigate this period. This book brings a fresh perspective to many tried-and-true marketing techniques but also discusses new opportunities, including social media, healthcare globalization, consumer engagement, and more. Changes to the third edition: The latest healthcare marketing trends are discussed, including database marketing, customer relationship management, and digital marketing A new chapter on social media reviews the various forms of digital communication and their impact on disseminating healthcare information within the field and to consumers Supporting information within the text includes in-line glossary terms, key points at the end of each chapter, discussion questions for student collaboration, and additional resources on topics discussed in the chapter Revised support materials include an instructor's manual, PowerPoint slides, answers to selected case study questions, and an entirely new test bank
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Add this copy of Marketing Health Services, Third Edition to cart. $2.36, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Health Administration Press.
Add this copy of Marketing Health Services, Third Edition to cart. $2.36, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2014 by Health Administration Press.
Add this copy of Marketing Health Services, Third Edition to cart. $2.36, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2014 by Health Administration Press.
Add this copy of Marketing Health Services, Third Edition to cart. $2.36, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2014 by Health Administration Press.
Add this copy of Marketing Health Services, Third Edition to cart. $3.35, good condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2014 by Health Administration Press.
Add this copy of Marketing Health Services, Third Edition (Aupha/Hap to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Health Administration Press.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Health Services, Third Edition (Aupha/Hap to cart. $5.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Health Administration Press.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Health Services, Third Edition to cart. $5.19, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2014 by Aupha/Hap Book.
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Good. Good condition. 3rd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
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Add this copy of Marketing Health Services, Third Edition to cart. $12.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2014 by Aupha/Hap Book.
