Marketing Concepts and Strategies. Sally Dibb ... [et Al.]

'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book. Read More

'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. This edition includes an integrated eBook and interactive teaching and learning tools that support the printed book. Read Less

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2012, Cengage Learning ISBN-13: 9781408064320 6th Revised edition Unknown binding See All