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Marketing: Concepts and Strategies

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Marketing: Concepts and Strategies - Ferrell, O. C., and Dibb, Sally, and Simkin, Lyndon
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The seventh edition of Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also - given the authors' wide-ranging consultancy and research experience outside of the lecture theatre - from a practitioner's perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing ...

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Marketing: Concepts and Strategies 2016, Cengage Learning EMEA, London

ISBN-13: 9781473725126

7th edition

Paperback