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Marketing Communications: Integrating Offline and Online with Social Media

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Marketing Communications: Integrating Offline and Online with Social Media - Smith, PR, and Zook, Ze
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Marketing Communications examines the many and varied forms of marketing including: social media, advertising, PR, sponsorship, direct selling and merchandizing. The textbook is accompanied by lecturer and student support resources.

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Marketing Communications: Integrating Offline and Online with Social Media 2011, Kogan Page Ltd, London

ISBN-13: 9780749461935

5th edition

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