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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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    • Title: Marketing Channels by Bert Rosenbloom
    • Publisher: Cengage Learning US
    • Print ISBN: 9780324316988, 0324316984
    • eText ISBN: 9798214348391
    • Edition: 2011 8th edition
    • Format: EPUB eBook
    $56.99
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