How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? These questions are addressed in this text, and the accompanying disk contains forms and checklists to help the reader create an effective campaign.
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How do you plan your marketing campaign? How do you handle promotions and pricing decisions? What is the right promotion for a specific product? These questions are addressed in this text, and the accompanying disk contains forms and checklists to help the reader create an effective campaign.
Read Less
Add this copy of Marketing Campaigns (the Marketing Toolkits Series) to cart. $58.35, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Cengage Learning Emea.
