Marketing Budgeting (Rle Marketing): A Political and Organisational Model

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. Read More

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $21.98 (Expires Dec 17, 2024) 365 Day Rental: $25.97 (Expires Jun 20, 2025) Buy eBook Lifetime Access: $39.95 Title: Marketing Budgeting (Rle Marketing) by Nigel Piercy Publisher: Taylor & Francis Print ISBN: 9781138790896, 1138790893 eText ISBN: 9781317652762 Edition: 2014 1st edition Format: EPUB eBook	$21.98 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ