Marketing Book

This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success. Read More

This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success. Read Less

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1999, Butterworth-Heinemann, Oxford, England ISBN-13: 9780750641142 4th edition Trade paperback See All from $19.33