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Marketing Beef in Japan

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Marketing Beef in Japan - Kerr, William A, and Klein, Kurt K, and O'Rourke, Andrew D
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The authors provide a thorough investigation into the nature of beef consumption in Japan. Written after the 1988 liberalization of Japanese beef import restrictions, Marketing Beef in Japan is of great interest to firms planning to export to Japan. Each of the main determinants of the demand for beefprices, culture, and foreign competition for exampleare analyzed in separate chapters which provides the reader with an in-depth understanding of the market. All economic concepts and terms used are explained simply for ...

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Marketing Beef in Japan 1994, CRC Press, Oxford

ISBN-13: 9781560220442

Hardcover