If you're new to studying marketing and looking for an engaging, straight-forward, and contemporary introduction to the field, this is the textbook for you! The Second Edition of Marketing: An Introduction gives you a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've ...
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If you're new to studying marketing and looking for an engaging, straight-forward, and contemporary introduction to the field, this is the textbook for you! The Second Edition of Marketing: An Introduction gives you a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behavior, the marketing mix (the 7 Ps) and managing marketing. Key Features Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging you to reflect on how you'd handle situations in your future career E-focus, CRM focus, ethical focus, b2b focus and global focus boxes present hot topics in marketing and help you to relate these to your own experience End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to marketing, the Second Edition of this much-loved book provides you with all you need know to succeed in your introductory course.
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Add this copy of Marketing: an Introduction to cart. $15.06, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Sage Publications Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1500grams, ISBN: 9781849205719.
Add this copy of Marketing: an Introduction to cart. $15.06, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Sage Publications Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9781849205719.
Add this copy of Marketing: an Introduction to cart. $17.62, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2010 by SAGE Publications Ltd.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Marketing: an Introduction to cart. $17.62, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2010 by SAGE Publications Ltd.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Add this copy of Marketing: an Introduction to cart. $19.33, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Sage Publications Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1500grams, ISBN: 9781849205719.
Add this copy of Marketing: an Introduction to cart. $24.82, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES.
Add this copy of Marketing: an Introduction to cart. $42.96, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES.
Add this copy of Marketing: an Introduction to cart. $46.56, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by SAGE Publications Ltd.
