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Marketing: A Very Short Introduction

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Marketing: A Very Short Introduction - Le Meunier-FitzHugh, Kenneth
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This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

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Marketing: A Very Short Introduction 2021, Oxford University Press, Oxford

ISBN-13: 9780198827337

Paperback