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Marketing, 5th Student Edition

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Marketing, 5th Student Edition - Burrow, James
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In Burrow's MARKETING, 5E students learn how current marketing technologies and practices relate to their personal goals and future careers. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This update maintains the hallmark integrated marketing approach seen in previous editions as students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer ...

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Marketing, 5th Student Edition 2020, Cengage Learning

ISBN-13: 9780357135747

5th edition

Hardcover