This book considers the importance of market orientation and corporate culture on business performance. By avoiding a focus on a specific market orientation scale, the author adopts a multifaceted view of the concept to make the scale more representative of market-orientated activities. Similarly, the performance measurements are based on a multidimensional view of financial and non-financial indicators. A new performance indicator, global presence, is utilized to examine the relationship between market orientation and the ...
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This book considers the importance of market orientation and corporate culture on business performance. By avoiding a focus on a specific market orientation scale, the author adopts a multifaceted view of the concept to make the scale more representative of market-orientated activities. Similarly, the performance measurements are based on a multidimensional view of financial and non-financial indicators. A new performance indicator, global presence, is utilized to examine the relationship between market orientation and the globalization of companies. Coupling theory with the case studies, this well researched book will prove valuable not only to academicians, but also to the practitioners who are concerned with the dynamics of the current global business environment, which is characterized as volatile and competitive.
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Add this copy of Market Orientation Corporate Culture and Business to cart. $35.65, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Ashgate.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780754635789.
Add this copy of Market Orientation, Corporate Culture and Business to cart. $54.00, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Ashgate Pub Ltd.
Add this copy of Market Orientation, Corporate Culture and Business Perf to cart. $125.80, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2004 by Ashgate Publishing.
