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Managing the Resource Allocation Process: A Guide to Greater Profits in Highly Contested Markets

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Managing the Resource Allocation Process: A Guide to Greater Profits in Highly Contested Markets - Bower, Joseph L, and Bower, Jospeh L
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Presents an examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. This title includes four case histories that follow specific investment projects from their inception to their approval by top management.

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Managing the Resource Allocation Process: A Guide to Greater Profits in Highly Contested Markets 1986, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875841281

Rev edition

Hardcover