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Managing Across Borders - Bartlett, Christopher A, and Ghoshal, Sumantra
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Shows how the nature of the competitive game has fundamentally changed, requiring that companies capture global-scale efficiency and respond to national markets. This work contains profiles of global middle managers and real-world case studies to paint a picture of the issues, problems, and opportunities on the road to becoming a transnational.

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Managing Across Borders 1998, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875848495

2nd Revised edition

Hardcover