For undergraduate and graduate courses in operations management. This package includes MyLab Operations Management. A balanced approach to supply chain management Smart managers understand that firms do not act alone to produce products and services. Managing Supply Chain and Operations shows students who may all be involved, and how and why supply chain and operations management is important to their future careers. This text takes a balanced approach and, while rigorous, is not solely focused on ...
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For undergraduate and graduate courses in operations management. This package includes MyLab Operations Management. A balanced approach to supply chain management Smart managers understand that firms do not act alone to produce products and services. Managing Supply Chain and Operations shows students who may all be involved, and how and why supply chain and operations management is important to their future careers. This text takes a balanced approach and, while rigorous, is not solely focused on quantitative material. The authors employ a four-part integrative model throughout the text that ties together the key functions of supply chain, operations, and customer relationship management that focuses on improving, innovating, and integrating in these areas. With cutting-edge material and an up-to-date global approach, the 2nd Edition is filled with scenarios and real-world examples that will prepare today's students to be tomorrow's successful managers. Reach every student by pairing this text with MyLab Operations Management MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Operations Management.
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All Editions of Managing Supply Chain and Operations: An Integrative Approach Plus Mylab Operations Management with Pearson Etext -- Access Card Package
