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Managing Public Relations CL

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Managing Public Relations CL - Grunig, James E
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers the management as well as the techniques of public relations, emphasising decision-making and evaluation.

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Managing Public Relations CL 1984, Cengage Learning, New York, NY

ISBN-13: 9780030583377

Hardcover