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Managing Innovation and Change: People, Technology and Strategy

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Managing Innovation and Change: People, Technology and Strategy - Clark, Jon, Dr.
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Written specifically to meet the needs of students, this engaging book interweaves a fascinating case story with more general analysis to offer an ideal introduction to the processes and issues of managing organizational innovation and change. The story covers 10 years in the development of a major strategic initiative by Pirelli General - the creation and operation of an automated `factory of the future . Each chapter advances the story through a particular theme introduced by concise overviews of the main theories, ...

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Managing Innovation and Change: People, Technology and Strategy 1996, Sage Publications Ltd, London

ISBN-13: 9780803989443

Hardcover

Managing Innovation and Change: People, Technology and Strategy 1995, Sage Publications Ltd, London

ISBN-13: 9780803989450

Trade paperback