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Managing Innovation: Integrating Technological, Market and Organizational Change

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Managing Innovation is an established, best-selling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the service and manufacturing sectors. Now in its fifth edition, the text has been fully revised and is accompanied by the Innovation Portal at ... which contains an extensive collection of additional digital resources for both lecturers and students. Features: The ...

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