Universities and colleges must pay attention to their external relations. They need good media coverage, successful fundraising, effective student recruitment and good relations with a wide range of groups. This book gives practical guidance on how to manage all areas of external relations: what to do and how to measure your success. The contributors are experienced practitioners who share their knowledge on everything from how to deal with the media to creating a web site, and from producing publications to advertising. ...
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Universities and colleges must pay attention to their external relations. They need good media coverage, successful fundraising, effective student recruitment and good relations with a wide range of groups. This book gives practical guidance on how to manage all areas of external relations: what to do and how to measure your success. The contributors are experienced practitioners who share their knowledge on everything from how to deal with the media to creating a web site, and from producing publications to advertising. For chief executives and senior managers, there is advice on how to organize the work efficiently. The world of marketing has arrived in higher education, with branding, positioning, market research and product truths now familiar concepts. The book cuts through the jargon and provides usable advice in an informed and informal way.
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Add this copy of Managing External Relations to cart. $16.38, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Open University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780335207893.
Add this copy of Managing External Relations to cart. $39.32, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2001 by Taylor & Francis Group.
Add this copy of Managing External Relations to cart. $49.73, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2001 by Open University Press.
Add this copy of Managing External Relations to cart. $49.73, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2001 by Open University Press.
Add this copy of Managing External Relations to cart. $66.84, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2001 by Open University Press.
Add this copy of Managing External Relations (Managing Universities and to cart. $78.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Open Univ Pr.
