Skip to main content alibris logo

Managing (E)Business Transformation: A Global Perspective

by , ,

Write The First Customer Review
Managing (e)Business Transformation: A Global Perspective - Farhoomand, Ali, and Markus, M Lynne, Dr., and Gable, Guy
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles ...

loading
Managing (e)Business Transformation: A Global Perspective 2004, Red Globe Press, New York

ISBN-13: 9781403936042

2004 edition

Trade paperback

Managing (E)Business Transformation: A Global Perspective 2004, Bloomsbury Academic, New York

ISBN-13: 9781403944375

2004 edition

Hardcover