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Managing Across Cultures: Insights from Fiction and Practice

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Managing Across Cultures: Insights from Fiction and Practice - Puffer, Sheila M.
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This text is designed to supplement or stand alone for an organizational behaviour and/or international management course at the undergraduate level. Managerial insights are provided in three sections: text, readings (management), readings (literature). The works of literature introduce a new way of learning about global culture in a business setting. Culture is the buzzword in international management, but unfortunately academics are not trained in cultural aspects. The use of literature is the easiest way to overcome this ...

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Managing Across Cultures: Insights from Fiction and Practice 1996, Blackwell Publishers, Oxford

ISBN-13: 9781557866738

Paperback