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Managing Across Borders 2nd Ed

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Managing Across Borders 2nd Ed - Ghoshal, Sumantra
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A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals, and the process described by Christopher Bartlett and Sumantra Ghoshal, provides valuable lessons on how to develop the organizational structures, administrative processes, and management perspective necessary to success.

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Managing Across Borders 2nd Ed 1998, Random House Business Books, London

ISBN-13: 9780712680301

Mass-market paperback