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Management speak: why we listen to what management gurus tell us

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Management Speak: Why We Listen to What Management Gurus Tell Us - Greatbatch, David, and Clark, Timothy
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Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology. Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas ...

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Management Speak: Why We Listen to What Management Gurus Tell Us 2005, Routledge, London

ISBN-13: 9780415306232

Paperback

Management Speak: Why We Listen to What Management Gurus Tell Us 2005, Routledge, London

ISBN-13: 9780415306225

Hardcover