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Management of Electronic and Digital Media - Albarran, Alan
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Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as ...

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Management of Electronic and Digital Media 2016, Wadsworth Publishing Co Inc, Belmont, CA

ISBN-13: 9781305077560

6th edition

Paperback

Management of Electronic and Digital Media 2012, Cengage Learning

ISBN-13: 9781111344375

5th edition

Trade paperback