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Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail

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Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail - Birnbaum, Robert
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Birnbaum traces the paths of seven popular management fads in higher education, presenting a model describing their life cycle -- development, diffusion, consequences and eventual disappearance. He shows how management fads contributed to several major problems in higher education, and explains what academic managers can do to maximize the benefits fads can provide while minimizing their organizational costs. Index.

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Management Fads in Higher Education: Where They Come From, What They Do, Why They Fail 2000, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787944568

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