On October 30, 1897, S.J. Shwartz, Gus Schullhoefer, and Hartwig D. Newman"with financial backing from banker Isidore Newman"opened the Maison Blanche at the corner of Canal Street and Rue Dauphine in New Orleans. Converting Shwartzs dry goods store into the citys first department store, the trio created a retail brand whose name lasted over a century. In 1908, Shwartz tore his store down and built what was the citys largest building"13 stories, with his Maison Blanche occupying the first five floors. The MB Building became ...
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On October 30, 1897, S.J. Shwartz, Gus Schullhoefer, and Hartwig D. Newman"with financial backing from banker Isidore Newman"opened the Maison Blanche at the corner of Canal Street and Rue Dauphine in New Orleans. Converting Shwartzs dry goods store into the citys first department store, the trio created a retail brand whose name lasted over a century. In 1908, Shwartz tore his store down and built what was the citys largest building"13 stories, with his Maison Blanche occupying the first five floors. The MB Building became, and still is, a New Orleans icon, and Maison Blanche was a retail leader in the city, attracting some of the best and brightest people in the business. One of those employees, display manager Emile Alline, created the stores second icon, the Christmas character Mr. Bingle, in 1947. Mr. Bingle continues to spark the imagination of New Orleans children of all ages. Even though Maison Blanche has become part of New Orleanss past, the landmark Canal Street store lives on as the Ritz-Carlton Hotel.
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