The advertising industry has reached a critical, even dangerous point in its development - agencies destroy themselves by doing increased work for declining fees - so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem". Once the problem is understood, then the ...
Read More
The advertising industry has reached a critical, even dangerous point in its development - agencies destroy themselves by doing increased work for declining fees - so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a 'recipe for disaster'. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world's first effective definition of "the real agency problem". Once the problem is understood, then the author offers corrective solutions. The book is a call to action for the 21st century breed of 'mad men', to outline the industry problems and encourages agencies and their clients to take management actions to keep this disaster at bay. These actions form the basis of a strategic response by agency CEOs as well as corporate chief marketing officers.
Read Less
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $1.76, good condition, Sold by Goodwill of Greater Milwaukee rated 4.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2017 by LID Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. The cover has visible markings and wear. The pages show normal wear and tear. There is writing discoloration or markings on the edges of the pages. Codes or product keys that accompany this product may not be valid. Fast Shipping in a Standard Poly Mailer!
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $5.27, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2015 by LID Publishing Inc..
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $7.50, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by LID Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $8.00, good condition, Sold by Northshire Bookstore rated 3.0 out of 5 stars, ships from Manchester Center, VT, UNITED STATES, published 2015 by LID Publishing Inc..
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $9.99, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by LID Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Madison Avenue Manslaughter an Inside View of Fee to cart. $18.10, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2015 by LID Publishing Inc..
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $20.09, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2017 by Lid Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $24.46, new condition, Sold by Your Online Bookstore rated 4.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2017 by LID Publishing.
Add this copy of Madison Avenue Manslaughter: an Inside View of Fee to cart. $32.25, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by LID Publishing Inc.
