Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
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Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.
Read Less
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $6.92, new condition, Sold by Gulf Coast Books rated 4.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2007 by Random House.
Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $8.99, new condition, Sold by upickbooks/Daisy Li rated 5.0 out of 5 stars, ships from Daly City, CA, UNITED STATES, published 2007 by Random House.
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Add this copy of Made to Stick: Why Some Ideas Survive and Others Die to cart. $11.50, new condition, Sold by Sequitur Books rated 5.0 out of 5 stars, ships from Boonsboro, MD, UNITED STATES, published 2007 by Random House.
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New in new dust jacket. International Edition, Paperback, Brand New, ISBN and Cover image may differ but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
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New. Sewn binding. Cloth over boards. 336 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of What Sticks Format: Hardcover to cart. $21.30, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2007 by Random House.
An interesting survey of what it takes to make an idea "sticky" - as in 'not easily forgotten'. A must-read for anyone who needs to persuade others - especially school teachers. The brothers Heath make it interesting and provide many real-life examples.
tiff
Oct 2, 2008
The Heath brothers give readers a paradigm (SUCCESS) of qualities that make the messages, ideas, communications, campaigns you create useful and lasting. I find their concepts easy to remember and extremely useful in day-to-day communication. They clearly drink their own cool-aid, which in this instance is a good thing! Probably the most practical idea they put forth is "the curse of knowledge." I keep it in mind whenever I'm explaining a problem or concept to others, preparing a presentation or even forming questions in my mind when I'm trying to understand someone else. What "the curse" boils down to is that most of us deliver too much expertise in our communications and we get bogged down in details. If you can skillfully cut through that (to the core, so to speak) you and your audience will end up the better for it!
Maurice
Jun 8, 2007
This book sticks
You will not forget this book which is about the many ways to get messages remembered by others. The book is well written by two brothers who are clearly educated and experienced in this topic. Topics include urban legends, creativity templates, and famous and infamous ad campaigns, The book includes a reference guide and notes that help make the information in the book memorable and usable. Clearly the writers took their own advice and people from many backgrounds should find this book intersting and valuable.