Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.
Read More
Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.
Read Less
Add this copy of Mp Essentials of Marketing W/ Student Cd-Rom and Apps to cart. $54.80, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2005 by Irwin/McGraw-Hill.
This book is chock full of relevant information and explains marketing in a precise, but simplified manner. Hopefully, your instructor has chosen this text for your class in Marketing.
