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M: International Business - Geringer, Michael, and Minor, Michael, and McNett, Jeanne
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Overview: "Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company. . . . globalization especially means finding and attracting the unlimited pool of intellectualcapital-the very best people-from all around the globe." - General Electric, "Key Growth Initiatives" This quote, found on the opening pages of Chapter Eleven: Organizational Design and Control, embodies the goal of this course and this new textbook. Students with ...

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M: International Business 2011, McGraw-Hill Professional

ISBN-13: 9780078029370

Paperback