The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand ...
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The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.
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Add this copy of Luxury Marketing to cart. $75.00, new condition, Sold by AardBooks rated 4.0 out of 5 stars, ships from Fitzwilliam, NH, UNITED STATES, published 2013 by Springer Gabler.
Add this copy of Luxury Marketing: A Challenge for Theory and Practice to cart. $93.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Gabler Verlag.
Add this copy of Luxury Marketing: A Challenge for Theory and Practice to cart. $95.75, new condition, Sold by booksXpress, ships from Bayonne, NJ, UNITED STATES, published 2016 by Gabler Verlag.
Add this copy of Luxury Marketing: a Challenge for Theory and Practice to cart. $98.29, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Gabler Verlag.
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