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Luxury Brand Management in Digital and Sustainable Times - Chevalier, Michel, and Mazzalovo, Gerald
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"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--

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Luxury Brand Management in Digital and Sustainable Times 2021, Wiley

ISBN-13: 9781119706281

4th edition

Hardcover