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Loose-Leaf Edition Marketing

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Loose-Leaf Edition Marketing - Kerin Roger, and Hartley Steven, and Rudelius William
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Utilizes a pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. This title is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements.

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Loose-Leaf Edition Marketing 2010, Irwin/McGraw-Hill

ISBN-13: 9780077405380

10th Revised edition

Loose-leaf