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Localization Strategies for Global E-Business

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Localization Strategies for Global E-Business - Singh, Nitish
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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to ...

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Localization Strategies for Global E-Business 2011, Cambridge University Press, Cambridge

ISBN-13: 9781107008892

Hardcover