Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of ...
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Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
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Add this copy of Lights, Camera, Campaign! : Media, Politics, and to cart. $9.90, very good condition, Sold by Suffolk Books rated 5.0 out of 5 stars, ships from center moriches, NY, UNITED STATES, published 2004 by Peter Lang Inc., International Academic Publishers.
Edition:
2004, Peter Lang Inc., International Academic Publishers
Add this copy of Lights, Camera, Campaign! : Media, Politics, and to cart. $43.86, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Peter Lang Inc., International.
Edition:
2004, Peter Lang Inc., International Academic Publishers
Add this copy of Lights, Camera, Campaign!: Media, Politics, and to cart. $45.41, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2004 by Peter Lang Inc., International Academic Publishers.
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2004, Peter Lang Inc., International Academic Publishers
Add this copy of Lights, Camera, Campaign!: Media, Politics, and to cart. $48.94, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2004 by Peter Lang Inc., International Academic Publishers.
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2004, Peter Lang Inc., International Academic Publishers
Add this copy of Lights, Camera, Campaign!: Media, Politics, and to cart. $53.58, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2004 by Peter Lang Inc., International Academic Publishers.
Edition:
2004, Peter Lang Inc., International Academic Publishers
Add this copy of Lights, Camera, Campaign! : Media, Politics, and to cart. $97.72, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2004 by Peter Lang Inc., International.
Edition:
2004, Peter Lang Inc., International Academic Publishers
