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Lifestyle Brands: A Guide to Aspirational Marketing

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Lifestyle Brands: A Guide to Aspirational Marketing - Saviolo, S., and Marazza, A.
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

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Lifestyle Brands: A Guide to Aspirational Marketing 2012, Palgrave Macmillan, Basingstoke

ISBN-13: 9781137285928

Hardcover

Lifestyle Brands: A Guide to Aspirational Marketing 2012, Palgrave MacMillan, London

ISBN-13: 9781349449071

2013 edition

Trade paperback