This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 ...
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This book examines the role of technology transfer and licensing in the corporate strategy of international companies. It explains the role of licensing programs, alternative ways of organizing a licensing department, how companies may choose between direct equity investment and pure licensing (or combinations), how to plan for an upcoming negotiation with a licensee or joint venture partner, how to deal with governments, and the function of patents and trademarks. Based on an analysis of data from two samples of 44 companies and 241 companies respectively, numerous interviews, and case studies, Contractor makes several strategy recommendations. Also presented are aggregate data for licensing income for the U.S., broken down by country and industry. In conclusion, the author examines the objectives and limits of government regulation of international technology transfers, and makes some recommendations for national politics.
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Add this copy of Licensing in International Strategy: a Guide for to cart. $73.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1985 by Praeger.
Add this copy of Licensing in International Strategy: A Guide for to cart. $101.99, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1985 by Quorum Books.
Add this copy of Licensing in International Strategy: A Guide for to cart. $113.79, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1985 by Praeger.
Add this copy of Licensing in International Strategy: a Guide for to cart. $2,346.50, like new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 1985 by Quorum Books.
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As New. 0899300243. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-AS NEW, THE TEXT BLOCK IS PRISTINE, CLEAN, UNMARKED, AND IN EXCELLENT CONDITION-. Some abrading to fep; DJ taped to inside of coverboards with a small tear and a little nicking, creasing and abrading to edges. --with a bonus offer--
