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Licensing Best Practices Set

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Licensing Best Practices Set - Goldscheider, Robert
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Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to ...

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Licensing Best Practices Set 2006, Wiley

ISBN-13: 9780471794431

Hardcover