Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this ...
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
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Add this copy of Leveraging Mobile Media: Cross-Media Strategy and to cart. $103.32, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2005 by Physica-Verlag.
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New. Print on demand Trade paperback (US). Glued binding. 270 p. Contains: Illustrations, black & white, Tables, black & white. Information Age Economy.
Add this copy of Leveraging Mobile Media: Cross-Media Strategy and to cart. $115.24, new condition, Sold by booksXpress, ships from Bayonne, NJ, UNITED STATES, published 2005 by Physica-Verlag.
Add this copy of Leveraging Mobile Media: Cross-Media Strategy and to cart. $125.65, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2005 by Physica.
