From Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications. With responsibility instead of hierarchy, Broadband Creativity, relentless pursuit and destruction of waste, and enlisting formerly dreaded clients as key members of empowered teams, Lean Advertising virtually guarantees breakthrough work, in record time -- and without bloated mega-agencies' ...
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From Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications. With responsibility instead of hierarchy, Broadband Creativity, relentless pursuit and destruction of waste, and enlisting formerly dreaded clients as key members of empowered teams, Lean Advertising virtually guarantees breakthrough work, in record time -- and without bloated mega-agencies' wasted time, money and energy. This is a must-read for anyone who wants to stay current in the constantly-evolving world of marketing.
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Add this copy of Lean Advertising: How to Get Breakthrough Work Faster to cart. $7.79, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by Oaklea Press.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Lean Advertising: How to Get Breakthrough Work Faster to cart. $37.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by Oaklea Pr.
