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Leading with Purpose: The New Corporate Realities

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Leading with Purpose: The New Corporate Realities - Ellsworth, Richard R
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This book explores corporate purpose-- a company's expressed overriding reason for existing--and its effect upon strategy, executive leadership, employees, and, ultimately, on competitive performance. The author challenges the conventional wisdom that corporations should be dedicated to shareholder wealth creation, and argues that instead the path to competitive advantage and outstanding long-term financial performance lies in a customer-focused corporate purpose.

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Leading with Purpose: The New Corporate Realities 2002, Stanford Business Books, Stanford, CA

ISBN-13: 9780804743853

Hardcover